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Course overview

If you find yourself increasingly dependent on your smartphone and laptop for personal admin, entertainment and communication, you are not alone. Your clients are living in the digital space too. Traditional marketing has been thrust into the future with the digitisation of the work and customer space and has demanded that traditional marketing be overhauled to include the digital aspect. The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives. The knowledge and tools you’ll gain will allow you to conceptualise and execute digital marketing strategies that drive customer acquisition and retention, optimise your digital footprint and ultimately deliver business results.

Course curriculum

  • Module 1: Digital marketing landscape
  • Module 2: Websites and UX
  • Module 3: Mobile
  • Module 4: Social media
  • Module 5: On-site and off-site optimisation
  • Module 6: Email marketing
  • Module 7: Paid advertising
  • Module 8: Assessment and reporting

Course outcomes

Acquire a basic working knowledge of all elements of digital marketing in order to leverage these effectively
Learn how to use a rich variety of technological and digital platforms to target today’s digital-savvy consumer
Develop the ability to link digital marketing initiatives to business goals
Learn how to maximise the impact of website design and user experience
Gain insight into social media platforms and how to maximise their reach and impact
Learn how to optimise your search engine relevance


Helga Louw

Course summary

Format: Wits certified online short course
Certification: Wits University certificate of competence
Duration: 10 weeks
Breakdown: 8 weeks consecutive online lectures, one exam in week 10
Hours per week: 5 to 7
Language: English

Learn more about our Credly qualification badges here


Students. Accomplished

Paul Motibane


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Helga Louw

Wits lecturer Helga Louw applied her hands-on experience of digital marketing tools during the development of this exceptional course. She brings with her a special interest in the application of digital marketing tools, and compiled this course to be practical and holistic in its approach.