Principles of Marketing

Course information

Format: Wits accredited online short course

Certification: Wits University certificate of competence

Duration: 10 weeks

Breakdown: 8 weeks consecutive online lectures, one exam in week 10

Hours per week: 5 to 7

Language: English


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Price*: R 15 302.16
* price includes VAT
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Course outcomes
  • Accrue foundational knowledge of key marketing principles
  • Apply these skills to develop marketing strategies to meet business goals
  • Build audience understanding and identify targeting opportunities
  • Examine effective pricing strategies
  • Develop an understanding of distribution channels to optimise your brand presence
  • Learn how to develop a marketing plan
Course Curriculum
  • Module 1: Introduction to marketing
  • Module 2: Market intelligence
  • Module 3: Segmentation and targeting
  • Module 4: Products and services
  • Module 5: Distribution channels
  • Module 6: Pricing strategies
  • Module 7: Promotion strategies
  • Module 8: The marketing plan
Course Overview
We live in a fast-paced, noise-saturated digital environment which means competition for a prospective customers’ attention is rife.  To stand-out from the crowd, it is essential to have a savvy marketing strategy in place to increase online visibility and connect with the right audience. An arsenal of foundational marketing principles and tools will stand you in good stead and position you ahead of your competitors. This Principles of Marketing online short course will have you mastering your business’s marketing in no time through skills like segmentation, targeting and positioning.
Course & Lecture Overview
Andrew Joubert
As Director of Executive Education at the Wits School of Economic and Business Sciences, Andrew Joubert has a wealth of experience having lectured and published his work at several top business institutions, both locally and overseas.
Upcoming Courses
  • 14 February 2022
Contact Us
DigitalCampus Team
Tel: +27 87 023 0888
Cell: +27 71 326 5470