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Gordon Institute of Business Science Course

Essential Skills for Media and Communications in the Modern World

R4,980.00 (excl. VAT)

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Course overview

This course empowers professionals to excel in today’s fast-paced media landscape by mastering communication strategies that ensure clarity and impact. It covers techniques for crafting persuasive messages, handling interviews, and managing press engagements confidently.

Participants will also learn crisis communication principles and how to align messaging with corporate culture, enabling them to communicate effectively in diverse scenarios.

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Lecturer

Read more about Chris Gibbons

Course summary

Format: Online learning with Student Success officer throughout learning journey
Certification: Certificate of Completion
School: Gordon Institute of Business Science
Duration: 2 months access to the course
Breakdown: 5 – 8  hours per week
Language: English

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Essential Skills for Media and Communications in the Modern World

Chris Gibbons

Chris Gibbons – Renowned journalist, media trainer, and public speaker with extensive experience in radio, television, and publishing. Chris is one of South Africa’s best-known journalists as well as a sought-after public speaker, conference facilitator and media trainer. Currently, he edits the magazine Acumen for the Gordon Institute of Business Science (GIBS), University of Pretoria, which he also conceptualized and launched in 2012. He has had a distinguished career on both radio and television, anchoring Newstalk on 702 and News Hour on SABC TV3. Chris also spent time in the publishing industry as Group MD of the New Holland Struik group of companies and was part of the team that listed Primedia on the JSE. With an MA from Cambridge, Chris also holds an MBA from Henley, one of the UK’s leading business schools.

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