Ethical Fitness

Rabbi Gideon Pogrund – Founding Director of the GIBS Centre for Business Ethics, expert in fostering ethical business practices. Rabbi Gideon Pogrund is the Founding Director of the Gordon Institute for Business Science (GIBS) Centre for Business Ethics (CfBE), and he is a GIBS permanent faculty member. The CfBE’s purpose is to explore and influence how South African business can respond more ethically to the country’s challenges, facilitating open conversations that build trust and helping to securea more successful, sustainable future both for the business community and the country. The Association to Advance Collegiate Schools of Business (AACSB), a network of over 800 business schools from across the globe, has named the CfBE as one of its Innovations that Rabbi Pogrund has contributed articles and been interviewed in various media outlets, including Business Day, the Financial Mail, the South African Broadcasting Corporation (SABC), eTV, Finweek, Carte Blanche, The Conversation, and more.