Retail management is essential to the success of any retail establishment. It entails looking after store employees, meeting sales targets, promoting products and services, supervising the daily operations of a retail outlet, and, most importantly, maintaining customer satisfaction.
In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications, multi-channel and online retailing, segmentation and targeting, pricing strategies, and what it takes to develop a retail strategy and more.
The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.
8 weeks consecutive online content
Online exam in week 10
Language: English
Learn more about our Credly qualification badges here
Tel: +27 87 023 0888
Cell: +27 71 326 5470
Share it with a colleague, friend and/or family!
R4,980.00 (excl. VAT)
Duration: 8 Weeks
