Gordon Institute of Business Science Course

E-Commerce

R4,980.00 (excl. VAT)

Course overview

Join the e-commerce revolution

The transition from brick-and-mortar business to e-commerce went into over-drive recently with the arrival of Covid-19 and lockdowns. Consumers were forced to change their purchasing behaviour and e-commerce has boomed – make sure you don’t get left behind. Find out how to run a profitable e-commerce business or division from the founder of one of SA’s most successful online retailers.

Course outcomes

What will you learn?

The key steps involved in building a website, including desktop and mobi design and thinking
Online order capture and delivery thereof – payment gateways and product delivery solutions
Data analytics, which reveal and analyse customer activity on your website
Facebook marketing, Google AdWords, SEO and other aspects of digital marketing
E-commerce in SA
UX/UI and website design thinking
A/B testing: what initial testing should your company carry out to achieve customer centricity

Who would benefit?

SMEs considering the move to online
Employees tasked with taking businesses online
Retailers increasing their online activity
Entrepreneurs looking to explore e-commerce

Course summary

Between 4 and 6 hours at your own pace. You will have access to the platform for 2 months.
Certification On completion you will receive: A Certificate of Attendance A Digital Credential to use on your LinkedIn profile
Language: English

Learn more about our Credly qualification badges here

Payments

Payment options you can trust

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Looking for study advice?

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Contact us

Contact the DigitalCampus team if you need any assistance.

Tel: +27 87 023 0888

Cell: +27 71 326 5470

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