Identify and exploit entrepreneurial opportunities
Engage in innovative and creative behaviour
Identify and harnass human potential to develop and grow the new venture
Build and sustain networks to achieve entrepreneurial success
Engage in business planning
Identifiy sources of and manage entrepreneurial finance
Develop the entrepreneurial team
Engage in effective marketing of the new venture
Describe aspects of managing the growing venture
Course Curriculum
Module 1: Introduction to entrepreneurship
Module 2: The entrepreneurial process
Module 3: Entrepreneurial opportunities
Module 4: Innovation and creativity
Module 5: Entrepreneurial human capital
Module 6: Entrepreneurial social capital
Module 7: The environment for the entrepreneur
Module 8: Developing the business plan
Module 9: Building the entrepreneurial team
Module 10: Developing a marketing strategy
Module 11: Launching the business
Course Overview
This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.
To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.
Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?
The aim of the course is to provide both a practical and theoretical insight into entrepreneurship in South Africa, and the associated processes involved in identifying an opportunity and launching and new venture.
Dr Rob Venter et al Lecturer Overview:
Dr Rob Venter: PhD in Entrepreneurship; Senior lecturer - School of Business Sciences and session lecturer - Wits Business School.
Dr McEdward Murimbika: PhD in Entrepreneurship; Senior lecturer - Wits Business School.
Mrs Cordelia Volker: M.Com (Entrepreneurship); Lecturer - School of Business Sciences.
Mr Sikhumbuzo Maisela: Master of Management in Entrepreneurship and New Venture Creation and PhD candidate in Entrepreneurship; Lecturer - School of Business Sciences.