Applied Digital Marketing

If you find yourself increasingly dependent on your smartphone and laptop for personal admin, entertainment and communication, you are not alone. Your clients are living in the digital space too. Traditional marketing has been thrust into the future with the digitisation of the work and customer space and has demanded that traditional marketing be overhauled to include the digital aspect. The Applied Digital Marketing online short course will teach you to think digital, talk digital and deliver digital success through all your marketing and brand-building initiatives. The knowledge and tools you’ll gain will allow you to conceptualise and execute digital marketing strategies that drive customer acquisition and retention, optimise your digital footprint and ultimately deliver business results.