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Gordon Institute of Business Science Course

Behavioural Linguistics


15 Jun, 2024

Course overview

Ramp up your powers of persuasion

As communicators, our primary function is persuading people: to buy into our brand story, support our products or services and become loyal ambassadors for our cause. The ability to influence someone’s behaviour is an invaluable skillset and behavioural linguistics provides the framework to guide it. Rooted in nudge theory, behavioural linguistics combines aspects of psychology, sociolinguistics and marketing.

What will you do better after the course?

The links between language, decision-making and behaviour are more powerful than you think. Once you start considering communication as intrinsically linked to how people think and act, your content creation will become far more credible and its power to persuade more potent.

Course curriculum

Course outcomes

What will you learn?

  • Introduction
  • The FEAST Framework
  • Make it FUN
  • Make it EASY
  • Make it ATTRACTIVE
  • Make it SOCIAL
  • Make it TIMELY

Who would benefit?

  • Marketers
  • Communication experts
  • HR directors
  • Senior managers across industry
  • Sales executives


Leigh Crymble, Tegan Crymble

Course summary

Duration: Between 5 and 8 hours at your own pace
You will have access to the platform for 2 months
Certification: On completion you will receive: A Certificate of Attendance A Digital Credential to use on your LinkedIn profile
Language: English

Learn more about our Credly qualification badges here


Students. Accomplished

Paul Motibane


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Behavioural Linguistics

Leigh Crymble, Tegan Crymble

Leigh Crymble

Is the Head Behavioural Linguist at BreadCrumbs Linguistics, voted the top global behavioural communications firm in 2021. She is currently completing a PhD in Behavioural Science and is developing a new communications framework to nudge consumer decision-making in the health, retail and financial service spaces.

Tegan Crymble

As Head of Behavioural Insights at BreadCrumbs Linguistics, Tegan is a strong advocate for the power of personalised and persuasive communication. She has a Master of Science degree and specialises in behavioural research, data analytics and business strategy.

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