Customer Relationship Building

Course information

Format: Wits accredited online short course

Certification: Wits University certificate of competence

Duration: 10 weeks

Breakdown: 8 weeks consecutive online lectures, one exam in week 10

Hours per week: 5 to 7

Language: English


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Price*: R 15 302.16
* price includes VAT
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Course outcomes
  • Ability to build a customer-centric organisation that is geared to satisfy expectations
  • Tools to measure customer loyalty, manage customer complaints and continuously improve customer relationships
  • Ability to build and maintain a customer relationship model that is effective and nimble enough to adapt to changing client needs
  • Develop and understanding of the ever-evolving and new generation customers entering the buying market
Course Curriculum
  • Module 1: Overview of the customer
  • Module 2: Customer journey
  • Module 3: Building a customer-centric organisation
  • Module 4: Leading a customer-centric organisation
  • Module 5: Providing outstanding service
  • Module 6: Customer complaint management
  • Module 7: Measuring customer service
  • Module 8: Improving customer service
Certificate of competence
Course Overview
Every positive interaction you have with a customer helps build a strong relationship between your business and that customer. The opposite is true if the interaction is less than positive. In fact, the quickest way to lose clients is to interact poorly with them – no matter how good your product, they'll take their business elsewhere. The Customer Relationship Building online short course is designed to equip you with the hard and soft skills to build and manage positive relationships with your customers. It will show you how to improve your customers’ experience and how to ensure everyone in your organisation prioritises customer relationship building.
Course & Lecture Overview
Jeanette Fourie
Wits Plus lecturer Jeanette Fourie has over 20 years of industry experience in learning and organisational development, specialising in leadership and culture.
Upcoming Courses
  • 20 April 2020
  • 13 July 2020
Contact Us
DigitalCampus Team
Tel: +27 87 023 0888
Cell: +27 71 326 5470