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Course overview

Every positive interaction you have with a customer helps build a strong relationship between your business and that customer. The opposite is true if the interaction is less than positive. In fact, the quickest way to lose clients is to interact poorly with them – no matter how good your product, they’ll take their business elsewhere. The Customer Relationship Building online short course is designed to equip you with the hard and soft skills to build and manage positive relationships with your customers. It will show you how to improve your customers’ experience and how to ensure everyone in your organisation prioritises customer relationship building.

Course curriculum

  • Module 1: Overview of the customer
  • Module 2: Customer journey
  • Module 3: Building a customer-centric organisation
  • Module 4: Leading a customer-centric organisation
  • Module 5: Providing outstanding service
  • Module 6: Customer complaint management
  • Module 7: Measuring customer service
  • Module 8: Improving customer service

Course outcomes

  • Ability to build a customer-centric organisation that is geared to satisfy expectations
  • Tools to measure customer loyalty, manage customer complaints and continuously improve customer relationships
  • Ability to build and maintain a customer relationship model that is effective and nimble enough to adapt to changing client needs
  • Develop and understanding of the ever-evolving and new generation customers entering the buying market

Lecturer

Jeanette Fourie

Course summary

Format: Wits certified online short course
Certification: Wits University certificate of competence
Duration: 10 weeks
Breakdown: 8 weeks consecutive online lectures, one exam in week 10
Hours per week: 5 to 7
Language: English

Learn more about our Credly qualification badges here

Testimonials

Students. Accomplished

Paul Motibane

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