Entrepreneurial Marketing
Course information
Participants are required to pass all in-course online tests, and submit all assignments and short essays with a minimum 50% pass rate for all assessments. Formative assessments are (50%) and summative assessment (50%).
Number of Notional Study Hours: 50
Language: English
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Price*: R 13 905.00
* price includes VAT
Course outcomes
- llustrate the relationship between marketing principles and entrepreneurship.
- Discuss the different market needs of big firms and entrepreneurial businesses (SMEs).
- Critically assess the application of marketing theories and models to new ventures.
- Examine the challenges facing entrepreneurial businesses in competition with larger, better-known, and more resourceful companies.
- Explain the use of innovative and non-conventional marketing methods in entrepreneurial businesses.
- Design an operational marketing strategy for a start-up business or new product.
- Create and implement a strategic marketing plan for entrepreneurial businesses.
- Prepare effective tender documents in response to requests for quotations.
Course Curriculum
- Module 1: Introduction to entrepreneurial marketing
- Module 2: Market opportunity analysis: Identifying opportunities, research and customer needs
- Module 3: Strategic entrepreneurial marketing: Segmentation, targeting & positioning, and branding
- Module 4: Operational entrepreneurial marketing: Product, pricing and digital media
- Module 5: Practical applications in entrepreneurial marketing: Planning, implementation and tendering
Course Overview
The aim of this course is to provide participants with knowledge,
competencies, skill sets and abilities in the acquisition, interpretation of
marketing principles, and to apply these to entrepreneurial business
ventures. It aims to contextualise their learning in entrepreneurial business,
and to apply entrepreneurial marketing tools and non-conventional
entrepreneurial practices to new and existing businesses
Upcoming Courses
- 1 April 2022
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