Retail management is essential to the success of any retail establishment. It entails looking after store employees, meeting sales targets, promoting products and services, supervising the daily operations of a retail outlet, and, most importantly, maintaining customer satisfaction.
In this course, you will learn about the retailing environment, distribution and marketing channels, merchandise management and planning, what it takes to leverage integrated marketing communications, multi-channel and online retailing, segmentation and targeting, pricing strategies, and what it takes to develop a retail strategy and more.
The aim of this course is to provide both practical and theoretical insight into 21st century retailing, by gaining the relevant skills to design and implement innovative retail strategies, both from a local and global perspective.
8 weeks consecutive online content
Online exam in week 10
Language: English
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Lecturer and Chair of Branding & Marketing Committee – School of Business Sciences, Wits University PhD in Business Sciences in retail innovation effect on customer retention in the Township Economy Lecturer and course writer
Senior Lecturer and Head of Department in Marketing – School of Business Sciences, Wits University PhD in Business Sciences in experiential retailing and the use of multi-sensory marketing in influencing consumer’s in store experience Lecturer and course writer.
