University of the Witwatersrand Course

Social Media Marketing

R17,265.22 (excl. VAT)

Course overview

In today’s digital-first world, social media is no longer optional—it’s essential. Businesses thrive on their ability to connect, engage, and build relationships with customers through social platforms. Mastering social media marketing empowers professionals to strategically grow brand presence, foster customer loyalty, and leverage data-driven insights for impactful campaigns.

Our Social Media Marketing course equips you with the skills to navigate major platforms, design compelling content strategies, and harness analytics to measure success. Whether you’re a marketing professional, entrepreneur, or aspiring strategist, this course will help you stay ahead in the dynamic digital landscape. Join us to unlock the power of social media and elevate your brand to new heights.

Course curriculum

Module 1: Foundations of Social Media Marketing
- Core principles and terminology
- Current trends shaping social media
- Understanding generational engagement patterns
Module 2: Navigating Social Media Platforms
- Features and optimization strategies for major platforms
- Social media advertising techniques
- Integrating email and mobile marketing
- Using social media management tools effectively
Module 3: Engaging and Advertising on Social Media
- Online advertising strategies and social media SEO
- Leveraging AI tools for campaign optimization
- Influencer marketing tactics and campaign design
Module 4: Building Customer Relationships and Retention
- Customer Relationship Management (CRM) in social media
- Developing content marketing strategies
- Techniques for customer retention and loyalty
Module 5: Data-Driven Social Media Marketing
- Introduction to analytics and sentiment analysis
- Measuring campaign performance
- Making evidence-based marketing decisions

Course outcomes

By the end of this course, participants will be able to:

Identify and use social media platforms for marketing
Design and implement effective content marketing strategies
Manage online communities and handle crises professionally
Interpret advertising campaign data and measure effectiveness
Understand brand identity and influence collaboration
Build and execute a social media marketing strategy

Course summary

Format: Wits Certified Online Short Course
Certification: Wits Short Course Certificate and Digital Credential
School: Wits Plus
Duration: 9 weeks
Breakdown: 7 weeks consecutive online lectures, one exam in week 9
Language: English

Learn more about our Credly qualification badges here

Payments

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Contact us

Contact the DigitalCampus team if you need any assistance.

Tel: +27 87 023 0888

Cell: +27 71 326 5470

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