Social media enables businesses to meet their customers where they are at and place information and purchasing options within easy access. As direct purchases through social media continues to grow, it has never been more important to ensure social media marketing is included in your organisation’s marketing strategy.
The aim of this course is to develop specialist skills in social media, and to enable participants to grow their brand strategically on any social channel, increase customer engagement and accurately target those who matter most through effective social media management.
The course is also important for marketing and brand managers to better understand the power of using social media to build a strong brand image. It further covers the power of influencer marketing and how it can impact on customers purchase intentions.
Participation in individual and syndicate online activities – 10%
Short essays -10%
Syndicate assignment -20%
Summative Assessment (50%)
Number of Notional Study Hours: 50
Language: English
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Lecturer – School of Business Sciences, University of the Witwatersrand Masters Degree in Marketing – University of Kwa-Zulu Natal
Lecturer – School of Business Sciences, University of the Witwatersrand PhD in Business Sciences, University of the Witwatersrand Lecturer and course writer
