Social Media Marketing
Course information
Participation in individual and syndicate online activities - 10%
Short essays -10%
Syndicate assignment -20%
Summative Assessment (50%)
Number of Notional Study Hours: 50
Language: English
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Price*: R 13 905.00
* price includes VAT
Course outcomes
- Explain how to build effective campaigns for different social media channels
- Create effective social media content for different channels and target markets
- Illustrate effective and consistent brand messaging for professional exposure.
- Describe the creation of lead-generating and engaging advertising using various social media platforms.
- Explain the optimisation of social media channels using analytical data unique to each platform.
- Identify social media personas and design strategies to promote online social reputation.
- Appreciate the importance of influencer marketing and how businesses can benefit from exploiting those links.
Course Curriculum
- Module 1: Introduction to social media marketing
- Module 2: Creation of content for different social platforms
- Module 3: Creating engaging content for your social audience
- Module 4: Managing your social media community
- Module 5: Advertising on social media platforms
- Module 6: Brand identity on different channels
- Module 7: Measuring and optimisation of performance
- Module 8: Social media marketing strategy
- Module 10: Influencer marketing
Course Overview
The aim of this course is to develop participants specialist skills in social media, and to enable them to grow their brand strategically on any social channel, increase customer engagement and accurately target those who
matter most through effective social media management. The course is also
important for marketing and brand managers to better understand the
power of using social media to build a strong brand image. It further covers
the power of influencer marketing and how it can impact on customers purchase intentions.
Upcoming Courses
- 1 April 2022
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